An Empirical Study of Tourism E-commerce Website in China

摘要：

Tourism is an information-intensive industry and the integration of tourism and e-business greatly improves its development. In china, tourism e-commerce has developed for a long time and a number of tourism website come forth. On the basis of the related research at home and abroad, the paper adopts empirical research methods to investigate 82 online tourism e-commerce companies of China and deeply analyses the business available on their website. The study shows that Chinese online tourism website has some common characteristics on transaction content and transaction mode. Through a case study of Ctrip tourism web, the paper discusses the profit model of Chinese online tourism e-commerce enterprises.

关键词： tourism e-commerce profit model Ctrip website

作者: Yanyan Wu

作者单位: School of Computer and Information Engineering, Harbin University of Commerce, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 932-936

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）