A Research on Acceptance Model of the B2C Websites Based on User Cognition and TAM
Increasing number of enterprises do B2C business with the rapid development of E-commerce, leaving the problem of users loyalty to the B2C websites. Contents and services of websites are believed to be more important than IT. Based on TAM, this paper builds the Affecting Factors model of B2C websites from users cognition, System Characteristics, external environment, WEB SERVICE and research it.
B2C websites user technology acceptance TAM user recognition affecting factors model
Duanwu Yan Yingnan Xu Guoxiao Liu
School of Economic and Management, Nanjing University of Science and Technology,Nanjing, 210094, Chi School of Economic and Management, Nanjing University of Science and Technology, Nanjing, 210094, Ch
国际会议
The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)
武汉
英文
957-961
2010-05-29(万方平台首次上网日期,不代表论文的发表时间)