Strategic Performance Evaluation of Entrepreneurial Ventures
Strategic entrepreneurship (SE) involves simultaneous opportunity-seeking and advantage-seeking behaviors and results in superior firm performance. Barney and Arikan1 suggested that there is a close, although not fully specified relationship between theories of competitive advantage and theories of creativity and entrepreneurship. Understanding the complementarities between entrepreneurship and strategic management provides promising avenues for researchers examining how organizations create wealth. Meanwhile Balanced Scorecard meets the needs of the information age and competitive environment, from a perspective of strategic management. It is a comprehensive entrepreneurial venture performance measurement system, evaluating the financial and non-financial performance and is the most appropriate method. So based on the Balanced Scorecard theory, this study establish the entrepreneurial strategic performance evaluation system, using the Analytic Hierarchy process (AHP) to determine the indicator weights, then we use Back-propagation neural network to evaluate the strategic performance conditions of the defined entrepreneurial sample ventures in China.
entrepreneurial venture strategic performance AHP BP neural network
Jie Gao Ronglin Deng
School of Business, Renmin University of China, 100872, China
国际会议
The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)
武汉
英文
1380-1385
2010-05-29（万方平台首次上网日期，不代表论文的发表时间）