Model of Customer Satisfaction Evaluation Based on BP Neural Network

摘要：

In the marketing environment around the customer satisfaction, customer satisfaction is a key indicator to measure the competitiveness of enterprises, and then the customer satisfaction measurement has become a focus of attention. The article builds the model of customer satisfaction by BP neural network algorithm to implementation of the evaluation of customer satisfaction and uses the telecommunications enterprises as an example to demonstrate the effectiveness and the practicality of this method.

关键词： customer satisfaction degree BP NNT Core Competence

作者: Qin Gao Yuanyuan Zhang

作者单位: China-Canada Higher Applied Technology College, Shandong Institute of Business and Technology,Yantai Management Science and Engineering, Shandong Institute of Business and Technology, Shandong ,264005,

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 1396-1401

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）