A Selection Process Model of New Product Technology
Through a field study, the paper explores the selection process model of distructive and sustained product technology and the relation between the process and the corporate business strategy. We find that the selection process of new technology can be influenced by corporate reward and measure system,report system,incentive and performance assessment syetem, customer in product market and investor in capital market through definition and impetus process of RAP. In addition, the selection process of distructive product technology is a top-down process,but sustained product technology is a bottom-up process.
New product development Structural and Strategy contezt selection process model
Wenchuan Wei Deyin Lu
School of economocs and management, Xiaogan University, Xiaogan, HuBei, P.R.China, 432000
国际会议
The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)
武汉
英文
1792-1797
2010-05-29（万方平台首次上网日期，不代表论文的发表时间）