The Study on the Process of New Service Development in Logistics Enterprises
For service enterprises, new service development is important as the R & D to the manufacturing enterprises. The new service development activities in most domestic logistics enterprises, to a certain extent, act in a rule of thumb and in a large state of randomness, and lack of expertise awareness and skills of new services management.They have limited knowledge in the process of new service development. Based on the theoretical study and combined with the characteristics of logistics enterprises, this paper summarizes the process of new service development in domestic logistics enterprises, and puts forward the theoretical model of 14 part in the process of new service development in logistics enterprises and describes the relationship between their relative weights, by using the methods of comparative empirical study, interviews and questionnaire survey. Formal process of NSD is an effective way to improve the efficiency of logistics business innovation management. It has certain reference to logistics enterprises in NSD.
logistics enterprises new service development (NSD) service innovation
Guohua Zhou Xiaoqin Wang
School of Management, Huazhong University of Science & Technology, Wuhan, 430074, China School of Ec School of Economics and Management, China University of Geosciences, Wuhan, 430074, China
国际会议
The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)
武汉
英文
1908-1913
2010-05-29（万方平台首次上网日期，不代表论文的发表时间）