Algorithm for Optimization of Advertising Space Letting Decision-making

摘要：

Advertising is a critical process for promoting both products and services in trade. And most of the fluctuations in advertising revenue originate from fluctuations in the volume of advertising space sold.So far,experts usually use FCFS（First Come First Serve） principle to provide hirer with service.But FCFS couldn’t control waiting time of maintenance.According to linear material cutting model,this article details how advertising space select hirer.It aims at minimizing waiting time of maintenance in a set span of time. It also provides actual operation method for the model solving.Finally,it gives the extention of model and the way to rule out the assumption of model.

关键词： advertising space letting,dynamic programming decision-making optimization

作者: Wang Qiang Dong Congwen

作者单位: School of Management, Harbin University of Commerce, Harbin, 150030, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 2074-2077

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）