Why Personal Relations Matters: Analysis Based on a Game between Pharmaceuticals and Hospitals

摘要：

Personal relations have been considered as a part of intangible resources of enterprises, how to estimate the payoffs of personal relations has been attractive to economists. In the framework of a game model with incomplete information, we show that (1)personal relations in the past may increase current payoffs; (2)commercial briberies as an inefficient equilibrium may still resist, although personal relations exists.

关键词： pharmaceutical market game incomplete information personal relations

作者: Tianzhu Cheng Yue Lai Sheng Dai

作者单位: the Department of Finance and Economics, Guangxi University of Technology, Guangxi,545006, China Economics and Management School, Wuhan University, Wuhan, 430072, China

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 2462-2466

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）