Convergence Development of American Media Industry and Its Enlightenment for Chinese Media Industry

摘要：

This paper researches on the convergence development of American media industry. It expounds on the general situations of American media industry and analyzes its developing features, such as facing industrial convergence in a highly market-oriented environment, promoting industrial convergence by using flexible media technology and providing sound environment by distinct industrial regulation; then discusses on approaches of American media industrial convergence from four aspects: technical network convergence, market service convergence, regulation laws convergence and corporate organization convergence; finally, it draws some conclusions and puts forward the enlightenment for the development of Chinese media industry.

关键词： industry convergence media industry convergence development megamedia industry

作者: Yuanyuan Shan

作者单位: The School of Economics, Wuhan University of Technology, Wuhan, P.R. China, 430070

会议类型: 国际会议

会议名称: The Ninth Wuhan International Conference on E-Business(第九届武汉电子商务国际会议)

会议地点: 武汉

会议语种:英文

页码: 2674-2678

在线出版日期: 2010-05-29（万方平台首次上网日期，不代表论文的发表时间）