Empirical Study on Human Resources Development of Marketing Managers in Central China Based on Competence Model

摘要：

The competence model of marketing managers in central China is researched, so as to provide the reliable basis for promoting human resources development of marketing managers in central China. First, the competence model of marketing managers in central China is established by Behavior Event Interview and statistic analysis. Then, the research recovers 153 effective questionnaires by surveying 171 marketing managers who are from 16 companies in central China, tests the model by applying reliability analysis, validity analysis, correlation analysis etc, and then validates the model. The competence model of marketing managers in central China includes 12 competencies which are achievement orientation, initiative, interpersonal insight, customer orientation, personal influence, ability in public relations, commanding, analyzing ability, information-searching ability, self-confidence, selfcontrol, and flexibility.

关键词： Competence model Competency Marketing manager Human resources development

作者: MIAO Libo ZHANG Ying

作者单位: School of Management, University of Science and Technology of China,P.R.C, 230026 School of Management, University of Science and Technology of China, P.R.C, 230026

会议类型: 国际会议

会议名称: 2010 International Conference on Regional Management Science and Engineering(2010年区域管理科学与工程国际会议)

会议地点: 济南

会议语种:英文

页码: 701-705

在线出版日期: 2010-04-17（万方平台首次上网日期，不代表论文的发表时间）