The Strategy Research for Chinese SMEs to Address the Financial Crisis

摘要：

SMEs(Small and Middle Enterprises) in all countries are facing serious challenges in the financial crisis. On the current situation faced by SMEs in China, we must understand the reasons for these difficulties and elements that affect the survival and development of SME. First, the Government should provide a healthy and fair competitive environment and all aspects of support. The most critical for an enterprise is self-help, to establish a good corporate culture and strengthening the organizational cohesion. The competitive of enterprises in the final analysis is talent competition, human resource strategy is crucial for businesses; the enterprises should accord their need to take in the form of strategic alliance, complementary advantages to achieve new development. China has a vast domestic market, SMEs should seize the opportunities to develop new markets, changes the marketing strategies. At the same time, to ensure the vitality of enterprises, must carry out independent innovation, and establish their own brands and core competitiveness.

关键词： Financial Crisis SMEs Development Strategy

作者: CHEN Xuezhong WANG Xing

作者单位: School of Economic, University of Jinan, China, 250022 School of Management, University of Jinan, China, 250022

会议类型: 国际会议

会议名称: 2010 International Conference on Regional Management Science and Engineering(2010年区域管理科学与工程国际会议)

会议地点: 济南

会议语种:英文

页码: 874-878

在线出版日期: 2010-04-17（万方平台首次上网日期，不代表论文的发表时间）