Analysis and Evaluation of the Development Strategy of Chinas Family Cars Industrial Independent Brands
As the economys rapid and stable development, Chinas domestic car industry has become a bright spot of the national industrial development. Meanwhile, How to achieve Self-development and selfcreation of Chinas automobile independent brands has also become the focus of attention. Chinas own sedan brand begins to take shape, which is rapidly developing and expanding by double speed, and corresponding development strategies and industrial objectives have also been formulated for all brands. According to the development trend of the worlds automobile industry and development status of Chinas automobile, the development strategy of Chinas automobile independent brands is analyzed and evaluated in this paper, so as to be able to find a really suitable road for the development of Chinas independent brand sedan.
family car independent brand development strategy analysis and evaluation
WANG Xinsheng FAN Xiaohui
Department of Management, Shandong Jiaotong University, Jinan, P.R. China, 250023 School of Mathematics and Quantitative Economics, Dongbei University of Finance and Economics, Dalia
国际会议
2010 International Conference on Industry Engineering and Management(2010 产业工程与管理国际研讨会)
江苏常州
英文
49-54
2010-03-26（万方平台首次上网日期，不代表论文的发表时间）