An Analysis on Leisure Sports Industry Development and Consumer Demand-Based on a Survey of Consumer Health Clubs in Beijing
In this paper, we study on related products to leisure sports industry by questionnaire on consumers in Beijing. We especially analyze the preferences of fitness and leisure sports product demand, research consumer psychology, consumer preferences, the impact of the Olympic Games for the residents to purchase leisure sports products, aimed at better understanding the needs of consumer motivation and preferences, to provide some constructive suggestions in order to better serve the leisure sports product development.
Leisure sports products consumer demand the impact on Olympic Games
ZHAO Xiaoyan SUN Mengyang
Tourism Institute of Beijing Union University, P.R.China, 100101
国际会议
2010 International Conference on Industry Engineering and Management(2010 产业工程与管理国际研讨会)
江苏常州
英文
55-59
2010-03-26（万方平台首次上网日期，不代表论文的发表时间）