Based on Circular Economy in the Automotive Industry to Implement Green Marketing Research
This paper argues that the rapid development of the automotive industry requiring efficient implementation of green marketing, which is crucial to improve resource productivity, recycling economy is a kind of efficient use of resources and recycling as the core, reduction, re-use, recycling into the principle of a low input, low consumption, low emissions and high efficiency characteristics of economic structure, therefore, this paper based on circular economy related to the automotive industry to implement the recommendations of green marketing, the main advantage of network marketing model modular sales; to enhance the recycling and safe waste handling, speed up the waste resource utilization; developed green products, to speed up the green product innovation; spare parts production and operation of the new model using franchising to provide customers with standardized services and enhance the recycling of parts may be and so on.
circular economy the automotive industry Green Marketing
TAO Yuhong
Jiangsu Teachers University of Technology, Changzhou, P.R.China, 213001
国际会议
2010 International Conference on Industry Engineering and Management(2010 产业工程与管理国际研讨会)
江苏常州
英文
456-459
2010-03-26（万方平台首次上网日期，不代表论文的发表时间）