Study of a Layout Optimization Problem of Web Advertising

摘要：

In this paper, a layout optimization problem of web advertising is discussed, aiming to help Web site owners to maximize revenue through the optimal selection and placement of a set of web advertisements. Unlike most of previous research, we consider the effects of space and position occupied by web advertisements on the profits of the Web site owner, a heuristic algorithm is given to solve this problem, and an example is provided to illustrate the validity of the algorithm.

关键词： web advertising layout optimization heuristic algorithm 0-1 knapsack problems integer programming

作者: Lihua Zhang Lei Liu

作者单位: School of Mathematics and Systems Science Shenyang Normal University Shenyang, China

会议类型: 国际会议

会议名称: Second International Symposium on Information Science and Engineering(第二届信息科学与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 65-69

在线出版日期: 2009-12-26（万方平台首次上网日期，不代表论文的发表时间）