The Effect of Knowledge Transfer Intention of Customer on Knowledge Transfer Behavior: A Social Ezchange Perspective

摘要：

On the basis of research literature of knowledge transfer, the paper investigates how the characteristics of a communication channel affect the knowledge transfer intention and behavior of customer. The findings show that both perceived usefulness and perceived ease of use of transfer channel are the main factors that influence knowledge transfer intention of customer. Using social exchange as a theoretical background, the psychological attitudes and behavior intentions of customer are also investigated when customers transfer knowledge to enterprises. Finally, the paper puts forward recommendations on how to acquire customers knowledge more effectively and efficiently.

关键词： knowledge transfer transfer intention perceived usefulness perceived ease of use

作者: Tao Wang Chuanxin Peng Nan Cui

作者单位: Economics and Management School Wuhan University Wuhan, China Economics and Management School Wuhan University Wuhan,China

会议类型: 国际会议

会议名称: Second International Symposium on Information Science and Engineering(第二届信息科学与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 91-94

在线出版日期: 2009-12-26（万方平台首次上网日期，不代表论文的发表时间）