The Formative Mechanism of Marketing Capability: The View of Organizational Learning and Knowledge Management

摘要：

This paper synthesizes multidisciplinary theories, roundly teases the theoretical foundation of marketing capability, further perfects its conceptual system, and studies the formative mechanism of marketing capability based on the discussion of its fountainhead. As a conclusion, this paper indicates that marketing capability theory is gradually cognized and utilized based on resource and competence theories, and suggests companies to strengthen their organizational learning and knowledge management to improve their marketing capabilities.

关键词： capability organizational learning knowledge management

作者: Quanhong Liu Tao Wang

作者单位: School of Business, Jianghan University Wuhan, P.R. China School of Economics and Management, Wuhan University Wuhan, P.R. China

会议类型: 国际会议

会议名称: Second International Symposium on Information Science and Engineering(第二届信息科学与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 122-125

在线出版日期: 2009-12-26（万方平台首次上网日期，不代表论文的发表时间）