Procedure for Traditional Enterprises Developing E-Commerce Strategies Efficient Guideline for Doing E-Commerce

摘要：

The proposed strategic procedure in the paper should provide a guideline for enterprises to develop their E-commerce strategy. It has been compiled by the authors training and experience of both management and technical issues. Six general steps are mainly discussed in this procedure: Making the initial decision to offer E-Commerce, Identifying the business aims for E-Commerce, Analyzing the feasibility of the E-Commerce initiative, Planning and design of E-commerce, Implementation, Strategy assessment. Currently this procedure has been developed into a decision pack and has been distributed to traditional enterprises for use as a guide for producing a well defined strategy.

关键词： E-Commerce procedure strategy

作者: Baozhong Zhang Ying Han

作者单位: Economy and Management Collage Hebei Polytechnic University Hebei Tangshan, P R China Building and Architecture College Hebei Polytechnic University Hebei Tangshan, P R China

会议类型: 国际会议

会议名称: Second International Symposium on Information Science and Engineering(第二届信息科学与工程国际会议)

会议地点: 上海

会议语种:英文

页码: 131-134

在线出版日期: 2009-12-26（万方平台首次上网日期，不代表论文的发表时间）