Analysis on the Competitive Intelligence in Business Management
Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace where the potential risks and rewards are amplified. CI offers a real strategic advantage for many businesses and it is important to any business that wishes to make better-informed decisions. Taking into account these aspects, it is necessary to use the intelligence which combines permanent surveillance and chase initiatives. The purpose of this article is to explore the increasing role of CI in todays business management and some practical aspects of how could be implemented and used this new concept.
competitive intelligence business management effect
Linghua Ding
School of Information Management Sun Yat-sen University Guangzhou, China
国际会议
Second International Symposium on Information Science and Engineering(第二届信息科学与工程国际会议)
上海
英文
327-330
2009-12-26（万方平台首次上网日期，不代表论文的发表时间）