Building of the High Contact Service Marketing System for Real Estate Enterprises

摘要：

Traditional marketing system with elements of environment, quality, place and price, is no longer a competitive advantage for the real estate businesses in China today. It’s an inevitable choice for them to take service into the whole process of service marketing. Based on the demand-side market, with an analysis to the real estate service operations, delivery system and process of customer assessment at service, this paper builds a high degree contact of service marketing system with a view to help real estate companies to establish a whole process service marketing concept and launch high effective, continuous and scientific marketing management in practice.

关键词： high contact service marketing system customer service assessment process real estate whole process concept

作者: BO Xiangping WEN Canhui

作者单位: College of Business Administration, Hunan University,Hunan, China 410082 College of Business Administration, Hunan University, Hunan, China 410082

会议类型: 国际会议

会议名称: 2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)

会议地点: 北京

会议语种:英文

页码: 458-461

在线出版日期: 2009-11-05（万方平台首次上网日期，不代表论文的发表时间）