Promotion Strategy of Real Estate Enterprise by Game and Real Option Theory in Financial Crisis Situation

摘要：

The new relationship of checks and balances, among the three bodies (the real estate enterprise, home-buyer, and government) in the real estate market in the financial crisis situation, has been analyzed. Taking characteristics of the real estate market into account, the primary goal of this paper is to construct a game model between the real estate enterprise and the market environment (constituted by the government and the home-buyer), adding the Real Option factor to analyze, and to suggest a promotion strategy of the real estate enterprise which can make the enterprise to be back out of the impasse in large cities, and achieve self-promotion by this chance.

关键词： financial crisis real estate enterprise promotion strategy game theory real option

作者: QI Baoku JIANG Cheng

作者单位: School of Management, Shenyang Jianzhu University,Shenyang, China 110168 School of Management, Shenyang Jianzhu University, Shenyang, China

会议类型: 国际会议

会议名称: 2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)

会议地点: 北京

会议语种:英文

页码: 488-491

在线出版日期: 2009-11-05（万方平台首次上网日期，不代表论文的发表时间）