Research on the Improved Balanced Scorecard Applied in Real Estate Enterprise Performance Management

摘要：

As one of the most widely used enterprise performance management models, the balanced scorecard plays a vital role in the field of real estate enterprise performance management, but it is undeniable that there are still drawbacks existing in its practical application. In this paper, according to the problems of the dimension insufficiency caused by the traditional four-dimensional balanced scorecard and the evaluation confusion caused by massive indexes, putting forward the methods of applying multi-dimensional balanced scorecard and simplifying the final evaluation by using the principal component analysis, so as to offering proposals to make the dimensional balanced scorecard method more systematically and accurately.

关键词： real estate enterprise perfprmance management multi-dimensional balanced scorecard principal component analysis

作者: MAO Yihua BU Chong

作者单位: The Project Management Institution of ZhejiangUniversity, Hangzhou, China 310058 The Project Management Institution of Zhejiang University, Hangzhou, China 310058

会议类型: 国际会议

会议名称: 2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)

会议地点: 北京

会议语种:英文

页码: 492-494

在线出版日期: 2009-11-05（万方平台首次上网日期，不代表论文的发表时间）