Research on the Improved Balanced Scorecard Applied in Real Estate Enterprise Performance Management
As one of the most widely used enterprise performance management models, the balanced scorecard plays a vital role in the field of real estate enterprise performance management, but it is undeniable that there are still drawbacks existing in its practical application. In this paper, according to the problems of the dimension insufficiency caused by the traditional four-dimensional balanced scorecard and the evaluation confusion caused by massive indexes, putting forward the methods of applying multi-dimensional balanced scorecard and simplifying the final evaluation by using the principal component analysis, so as to offering proposals to make the dimensional balanced scorecard method more systematically and accurately.
real estate enterprise perfprmance management multi-dimensional balanced scorecard principal component analysis
MAO Yihua BU Chong
The Project Management Institution of ZhejiangUniversity, Hangzhou, China 310058 The Project Management Institution of Zhejiang University, Hangzhou, China 310058
国际会议
2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)
北京
英文
492-494
2009-11-05(万方平台首次上网日期,不代表论文的发表时间)