On Strategy Framework of Real Estate Enterprises Based on CSR in China

摘要：

The real estate market has been into the adjustment period in China since 2007. Now, it is in the downward stage of cycle. Especially subprime lending crisis in U.S, the government realizes that the real estate bubble, financial risk and crisis may affect economic development and endanger the social stability and outcome of reform and opening-up. It is nessesary we should take measures to squeeze the market bubble in order to make sustainable, healthy and stable development of the real estate market. Under these circumstances, this paper analyzes the stokeholder theory,and then points out the model of real estate’s strategy based on CSR in order to improve its’ core competitivness. This model considers adequately the major and the secondary stokeholder which the enterprises face.At last, the paper studies the model and framework system of the real estate corporate based on CSR.

关键词： strategy framework real estate enterprises CSR stakeholder theory

作者: NIU Dongqi

作者单位: School of Economics and Management, Daqing Petroleum Institute, Daqing, Heilongjiang, China 163318

会议类型: 国际会议

会议名称: 2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)

会议地点: 北京

会议语种:英文

页码: 542-545

在线出版日期: 2009-11-05（万方平台首次上网日期，不代表论文的发表时间）