Marketing Competence Assessment of Listed Real Estate Firm Based on AHP and Fuzzy Neural Network

摘要：

Marketing competence of real estate mainly reflects the ability of creating customer and market operation on the condition of the current sub-loan crisis. How to make revitalization of real estate and stimulate demand according to marketing competences is hot focus to real estate developers. Based on 13 typical China listed real estate firms’ data available to be attained and real. The paper combines AHP and Fuzzy neural network to build the marketing competence assessment model, gets the assessment score of every real estate, thus applies fuzzy neural network in training and testing samples that stems from AHP, research result indicates that the assessment model based on AHP and BP neural network is applicable, moreover, reduces the influence of the proportion of subjectivity.

关键词： marketing competence real estate AHP fuzzy neural network

作者: JIANG Fazhu YANG Xiufeng

作者单位: College of Economic and Management, Heilongjiang AugustFirst Land Reclamation University, Dangqing, College of Economic and Management, Heilongjiang August First Land Reclamation University, Dangqing,

会议类型: 国际会议

会议名称: 2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)

会议地点: 北京

会议语种:英文

页码: 564-567

在线出版日期: 2009-11-05（万方平台首次上网日期，不代表论文的发表时间）