Innovation Model of the Real Estate Marketing Strategy
With the rapid development of the real estate industry, real estate market is constant maturity, real estate marketing continues to move to a higher level, and real estate marketing innovation has become a key factor of the survival and sustainable development of enterprises. Through analyzing the development and the limitations of the traditional marketing theory, this paper proposes marketing strategy innovation from the customer satisfaction, differentiation, experience marketing, integrated marketing, relationship marketing, network marketing, and several other aspects. At last the paper builds innovation model of the real estate marketing strategy.
the real estate marketing strategy traditional marketing innovation model
RAN Qingguo
Commercial University, Harbin, China 150028
国际会议
2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)
北京
英文
996-998
2009-11-05（万方平台首次上网日期，不代表论文的发表时间）