The Real Estate Marketing Strategy Based on Consumer Buying Behavior

摘要：

Currently, the development of Chinas real estate market has matured gradually, and the competition is getting intense day by day. Meanwhile, owing to the effect of the economic crisis and the mental changes in property ownership of the purchasers, the traditional methods and conceptions in estate sales are no longer fit for the developing market, as well as the requirements of diversification and individuation from our customers. Starting with analyzing the key factors that influenced the purchasing behaviors of the consumers, this paper built a model which described the consumers’behavior, and systematic analysis the problem exists in the real estate of China. Finally, according to the characteristics of Chinese consumers’ buying behavior, it puts forward some suggestions and strategies that adapt to the real estate of China.

关键词： real estate consumer behavior marketing strategy

作者: HAO Wenyi LIU Zhicheng

作者单位: College of Economics & Management, Heilongjiang Bayi Agricultural University, Daqing, China 163319

会议类型: 国际会议

会议名称: 2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)

会议地点: 北京

会议语种:英文

页码: 1043-1048

在线出版日期: 2009-11-05（万方平台首次上网日期，不代表论文的发表时间）