A Research on Consumer Behavior Based Real Estate Brand Marketing Dissemination

摘要：

Based on the theories of consumer behavior and real estate brand marketing, this article has studied the mutual influence of the consumer behavior and the real estate brand marketing dissemination. The choice of the real estate brand dissemination channels namely personnel and non-personnel brand dissemination have been discussed. Finally, a case study on real estate brand marketing dissemination of VanKe Company has been carried out.

关键词： consumer behavior real estate marketing brand dissemination

作者: XU Boyi ZHANG Dequn

作者单位: Department of Construction and Real Estate,Harbin Institute of Technology, Harbin, China 150001 Department of Construction and Real Estate, Harbin Institute of Technology, Harbin, China 150001

会议类型: 国际会议

会议名称: 2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)

会议地点: 北京

会议语种:英文

页码: 1109-1112

在线出版日期: 2009-11-05（万方平台首次上网日期，不代表论文的发表时间）