Research on Housing Customer Satisfaction Indez Model

摘要：

Housing Industry is one of civil economic developmental supports. Housing Customer Satisfaction Index Model is established by analyzing the characteristics of Housing industry and using the America Custom Satisfaction Index model (ACSI) for reference. A Sample research is put in practice using the model. The research results show that enterprise image can not be ignored as establishing Housing Custom Satisfaction Index Model. The main factors influencing customer satisfaction and loyalty are found by analyzing the correlation of factors, which provide academic base for real estate enterprise putting customer satisfaction stratagem.

关键词： customer satisfaction customer satisfaction indez model housing enterprise image

作者: DONG Yan

作者单位: Shanghai Academy of Educational Sciences, Shanghai,China 200000

会议类型: 国际会议

会议名称: 2009 International Conference on Construction & Real Estate Management(2009建设与房地产管理国际会议)

会议地点: 北京

会议语种:英文

页码: 1253-1256

在线出版日期: 2009-11-05（万方平台首次上网日期，不代表论文的发表时间）