Geological Tourism:Creating the Right Environment for the Visitors

摘要：

By investigating the effect of some basic environmental elements on visitors (i.e., ambiance, layout and social) to geoparks, this paper illustrates that the environment of geological attractions plays a crucial role in determining both visitors attitude toward the geoparks and future revisit intentions, as well as the willingness to share their experience with relatives and friends. The findings in this study indicate that environmental cues can be applied as a helpful tool to perpetually implant brand meaning and specificity in the minds of the visitors, hence creating a competitive advantage for the geological attractions.

关键词： geological tourism environment cues atmospherics

作者: XU Jian

作者单位: Jiangsu University, China, 212013

会议类型: 国际会议

会议名称: 2009 Geology Resource Management and Sustainable Development(2009 地质资源管理与可持续发展国际学术会议)

会议地点: 庐山

会议语种:英文

页码: 377-381

在线出版日期: 2009-10-24（万方平台首次上网日期，不代表论文的发表时间）