Payment Behavior at the Stationary PoS

摘要：

In the literature on payment behavior, only a few theory-based studies focusing on the use of payment instruments have been conducted. We apply the theory of planned behavior (TpB) and the technology acceptance model (TAM) to examine the factors influencing the use of credit cards. To this end, we use a sample of 300 consumers from the year 2008. The findings confirm the applicability of the TAM model but reject most of the hypotheses derived from the tpB. From a practical point of view, the results highlight the importance of past behavior in the context of payments at the stationary point of sale.

关键词： marketing payment behavior theory of planned behavior technology acceptance model partial least squares

作者: Eva Walter Peter Schnedlitz Thomas Foscht Eva Lienbacher

作者单位: WU Vienna University of Economics and Business, 1090 Vienna, Austria WU Vienna University of Ecnomics and Business, 1090 Vienna, Austria Karl-Franzens-UniversitSt Graz, 8010 Graz, Austria

会议类型: 国际会议

会议名称: The 6th International Conference on Partial Least Squares and Related Methods(第六届偏最小二乘及相关方法国际会议)

会议地点: 北京

会议语种:英文

页码: 164-168

在线出版日期: 2009-09-04（万方平台首次上网日期，不代表论文的发表时间）