Segmentation Using Finite Mizture Partial Least Squares: loyalty and satisfaction perceived by customers of the supermarkets in Portugal

摘要：

This paper seeks to understand the relationship among perceived quality, satisfaction, trust, symbolic image and how they impact loyalty in Portuguese supermarket service. The model estimation includes structural equation analysis, using PLS approach and applying the finite mixture partial least squares (FIMK-PLS) to segment the sample. The research findings showed that region is the main difference that characterizes the two uncovered customer segments. Customers from first segment live mainly in Lisbon and other urban cities in coast. The second segment has customers who live mainly in inland (interior North of Portugal).

关键词： consumer behavior loyalty segmentation structural equation model finite mizture modeling

作者: Sandra Loureiro

作者单位: University of Aveiro (DEGEI), Campus of Santiago 3810-193 Aveiro, Portugal

会议类型: 国际会议

会议名称: The 6th International Conference on Partial Least Squares and Related Methods(第六届偏最小二乘及相关方法国际会议)

会议地点: 北京

会议语种:英文

页码: 264-269

在线出版日期: 2009-09-04（万方平台首次上网日期，不代表论文的发表时间）