Comparative Studies of Satisfaction and Loyalty of Polish Customers and Customers in Denmark in the Banking Sector

摘要：

In the following article authors concentrate on definitional and analytical issues concerning satisfaction and loyalty of Polish and Danish customers in the banking sector. The main aim of this article is to answer the following research questions: what is the difference in the client satisfaction and loyalty level between Polish and Danish banks? what are the main reasons for such differences? and if and in what range does the configuration of main determinants of shaping client satisfaction and loyalty vary within both markets?

关键词： customer satisfaction customer loyalty banking sector

作者: Stanislaw Skowron Lukasz Skowron

作者单位: Lublin University of Technology, Lublin, Poland

会议类型: 国际会议

会议名称: The 6th International Conference on Partial Least Squares and Related Methods(第六届偏最小二乘及相关方法国际会议)

会议地点: 北京

会议语种:英文

页码: 276-282

在线出版日期: 2009-09-04（万方平台首次上网日期，不代表论文的发表时间）