The mediative Effect of Relationship Commitment in the effect of switching barriers on Customer Loyalty

摘要：

With customer satisfaction mediative effect on relationship between swtching barriers and customer loyalty had been examined in a number of studies, relatively little is known about relationship commitmentmediative effect. To fill the gap, the paper construct two comparative model:switching barriers direct effect on customer loyalty and indirect effect introducing relation commitrnentThrough the empirical analysis of 862 valid samples based on Partial Least Squares (PLS), it can be concluded that: relationship commitment has mediative effect on the relationship between switching barriers and customer loyalty.

关键词： Switching Barriers Customer Loyalty relationship commitment Mediative Effect Partial Least Squares

作者: Zhang Yancai

作者单位: Huaiyin teachers college of Economics and Management department, jiangsu huaian 223001, China

会议类型: 国际会议

会议名称: The 6th International Conference on Partial Least Squares and Related Methods(第六届偏最小二乘及相关方法国际会议)

会议地点: 北京

会议语种:英文

页码: 344-349

在线出版日期: 2009-09-04（万方平台首次上网日期，不代表论文的发表时间）