On Reform of Marketing Talents Training Mode and Case Study of Higher Learning Institutions

摘要：

Nowadays, there still exists marked gap between the talent training structure & level of marketing discipline set up by higher learning institutions in China and that of social demand. This Article, analyzed demand on marketing talents, explored problems existed in current marketing professional education conducted in higher learning institutions in China and introduced the practice of construction and reform of marketing discipline in Jiangxi University of Finance and Economics, and as a consequence, pointed out that development of marketing discipline should follow the development law of the discipline and conduct reform on teaching system, teaching mode and teaching contents based on market orientation.

关键词： Higher Learning Institutions Marketing Training Mode

作者: Han X.M

作者单位: Research Center of Cluster and Enterprise Development, Business School, Jiangxi University of Finance and Economic, P.R.China, 330013

会议类型: 国际会议

会议名称: 2009 2nd IEEE International Conference on Computer Science and Information Technology(第二届计算机科学与信息技术国际会议 ICCSIT2009)

会议地点: 北京

会议语种:英文

页码: 551-554

在线出版日期: 2009-08-08（万方平台首次上网日期，不代表论文的发表时间）