The Credit Evaluation Behavior in the C-C E-commerce market: Authenticity and Initiative
Development of C-C E-commerce market depends on a healthy and complete credit system, and a healthy and complete credit system should be established on the basis of an active and authentic feedback. However, basing on survey results and the research on psychology and behaviors of evaluators, we find that there is a tendency for them to not give feedback after transaction. Moreover, the defects of the existing credit rating rules make it hard to evaluate properly the transaction and the seller’s creditworthiness. These problems would distort the credit status of players in C-C Ecommerce market. This paper suggests that improving the credit evaluation forms, contents, rules and establishing the rewarding credit evaluation system, would help to build a more complete and accurate evaluation mechanism, which could provide buyers more sufficient and helpful information about the trader’s creditworthiness, and then facilitate buyers’ decision making.
credit evaluation C-C E-commerce authenticity inntiative TaoBao the evaluation actions
Hui Peng Weiwei Cui
School of Economics and Management Beijing University of Posts and Telecommunications Beijing 100876, China
国际会议
北京
英文
1673-1677
2009-08-08（万方平台首次上网日期，不代表论文的发表时间）