Introducing Strategic Processes of a New Product Development into the Upstream QFD and its Software Tool
In the phase of quality planning in QFD, each weight of required quality items is usually computed by applying arithmetic operations to ordinal scale data. The computation is regarded to be approximate; but it is not logical, to be exact. That is why AHP was put into practice in late years. Most of AHP applications in QFD make pairwise comparison mainly from users or customers viewpoint, where a strategy of company would not be explicitly considered. The authors propose a method of strategy planning for a new product development, taking into consideration the relation between market segments and new products. In this paper, ANP (Analytic Network Process) proposed by T. L. Saaty is effectively applied. And then, the Conjoint Analysis is suggested to be successively used for clarifying the product concept. A software supporting tool is also reported.
Analytic Hierarchy Process Analytic Network Process New product development process Product strategy Conjoint Analysis
Syuusei Matsumoto Masanobu Yoshikawa Yoshimichi Watanabe Hisakazu Shindo
Interdisciplinary Graduate School of Medicine and Engineering, University of Yamanashi Interdisciplinary Graduate School of Medicine and Engineering, University of Yamanashi, Takeda, Kofu
国际会议
The 14th International Symposium on Quality Function Deployment(第14届国际质量功能展开研讨会)
北京
英文
221-229
2008-09-25（万方平台首次上网日期，不代表论文的发表时间）