STUDY ON THE METHODS OF IDENTIFICATION AND JUDGEMENT FOR OPINION EADERS IN PUBLIC OPINION

摘要：

During the process of opinion evolution,the individuals look for emotional support and depend on opinion leaders complying withpsychological balanceprinciple andEmotional resonance principle. That is the root cause of generation of opinion leaders This paper adopts meta-synthetiC approach(MSA)and social network analysis(SNA)to identify and judge the opinion leaders and master their behaviors and traces for further exploring the nature of opinion and then effectively controlling and guiding opinion.

作者: LIU YIJUN TANG XIJIN GU JIFA

作者单位: Institute of Policy and Management,Chinese Academy of Sciences,Beijing 100190,China Center for Inter Academy of Mathematics and Systems Science,Chinese Academy of Sciences,BeijingUing 100190,China Cent

会议类型: 国际会议

会议名称: The 10th International Symposium on Knowledge and System Sciences,The 6th International Conference on Knowledge Management(第10届国际知识与系统科学大会、第6届知识管理国际会议)

会议地点: 香港

会议语种:英文

页码: 242-250

在线出版日期: 2009-12-03（万方平台首次上网日期，不代表论文的发表时间）