The Cognition Efficiency of Web Advertisement in Different Display Screen Zone4

摘要：

The paper explores the question of cognition efficiency in different part of display screen through the experiment of response time. The result shows that the cognition efficiency in the center of screen is the best,next-best in the top-left of screen. The following is in the top-right and in the bottom-right. The cognition efficiency in the bottom-left is the worst. This provides very important experimental theory evidence,for pricing strategy of web advertisement in different part of display screen.

关键词： Display screen Different zone Efficiency of cognition

作者: He Dan Song Zheming Li Yongjian Liu Wenjie

作者单位: CE Lab,Wireless Music Center,Sichuan Corporation,CMCC,Chengdu 610041,China School of Economics & Management,Southwest Jiaotong University,Chengdu 610031,China School of economy and management,Tongji University,Shanghai,200092,China

会议类型: 国际会议

会议名称: 2009 International Conference on Information,Electronic and Computer Science(2009 国际信息、电子与计算机工程学术会议)

会议地点: 青岛

会议语种:英文

页码: 168-171

在线出版日期: 2009-11-21（万方平台首次上网日期，不代表论文的发表时间）