Pricing G amebetween Different Brands Standard and Innovative Products of the Same Company

摘要：

In a highly competitive market,technical innovation and product differentiation are becoming effective ways to avoid cut-throat competition. In this paper,the pricing game model is first established between different brands standard and innovative products of the same company,then it is discussed that the influence of the degree of product differentiation on equilibrium price. Based on some numerical calculations,the relationships between the rate of innovation on price and demand are revealed at different cost level. At last,in the view point of optimizing the total profit,the optimal rate of innovation at each cost level is identified.

关键词： Innovative products Standard products Innovation rate Pricing game Brand

作者: Liu Jing Sun Lihui Wang Jun Li Xia

作者单位: Qingdao University,No.308,Ningxia Road,Qingdao 266071,P.R.China

会议类型: 国际会议

会议名称: 2009 IEEE 16th International Conference on Industrial Engineering and Engineering Management(IEEE第16届工业工程与工程管理国际学术会议)

会议地点: 北京

会议语种:英文

页码: 190-194

在线出版日期: 2009-10-21（万方平台首次上网日期，不代表论文的发表时间）