Research on Target Markets Decision for Product Innovation
Segmentation of industrial markets is typically based on observable characteristics of firms such as their location and size. Indeed,the target market decision research for new product development primarily relies on experience. To improve the effectiveness and power of existing approaches to industrial market segmentation,The target market decision model for product innovation is presented and the market segment approach for mechanical product based on buyer firms characteristic,suppliers firms product characteristic and core technology characteristic is also proposed. And the mathematic model for target market decision is built. This technology makes the target market decision process operable. To test the effectiveness,a practical example of edge position automatic guiding control system is provided to illustrate the market segment,evaluation,and decision process.
Buyer firms characteristics product characteristics supplier firm characteristics market segmentation target market decision
F.Y.Zhang P.Wang L.J.Zhang H.Liu
Department of Mechanical Engineering,Tianjin University of Science & Technology,Tianjin 300222,China
国际会议
北京
英文
238-242
2009-10-21（万方平台首次上网日期，不代表论文的发表时间）