The E-Commerce Entrepreneurs Professional Knowledge in the Service Industry
The study aims to explore the electronic commerce entrepreneurs professional knowledge in the service industry of the Taiwan area. To achieve this goal,the study uses interviews,panel discussions and Mental Mapping to confirm entrepreneurs professional knowledge. In addition,the study utilizes transformation of knowledge and ability to select representative knowledge items and to confirm the professional knowledge structure of entrepreneurs through mental mapping. Entrepreneurs in electronic commerce times should have these ten categories,totaling 90 items,such as essential professional knowledge item;that is,entrepreneur and entrepreneurs opportunity,marketing,economics,finance,accounting,ma nagement,global market,legal and business planning,in order to cultivate entrepreneurs abilities of ecommerce effectively. Core professional knowledge of electronic commerce entrepreneurs should total 45 items including marketing ability,management ability,information ability,entrepreneurs and entrepreneurial opportunities and so on.
Electronic Commerce Entrepreneurs Professional Knowledge Ability Indez
Chun-Mei Chou Chien-Hua Shen Yu-Je Lee Hsi-Chi Hsiao
Iinstitute of Vocational and Technological Education,National Yunlin University of Science & Technol Department of Business Administration,Transworld Institute of Technology,Yunlin,Taiwan,China Takming University of Science & Technology,Taipei,Taiwan,China Graduate Institute of Business and Administration,Cheng Shiu University,Kaohsiung,Taiwan,China
国际会议
北京
英文
385-389
2009-10-21（万方平台首次上网日期，不代表论文的发表时间）