A Study on Market Oriented Product Innovation Strategies for Technology Product Market
For the traditional product market,customers requirements for the new product are product quality,cost,and delivery. However,several emerging market trend such as competitive technology product market requires different product development management. This paper defines the concept for strategic approach for the high technology product market. The suggested management method defines the different approach to satisfy the customers in the target market. The introduced approach effectively manages the three types of innovation concepts. The innovation factors are applied to define the strategies for approaching high technology product market. The paper defines the several practical management methods for the current high technology market by using the three innovation factors.
Product Innovation Innovation Management Marketing Strategy Service Innovation Product Development Strategy
Masaru Ishioka Kazuhiko Yasuda
Fukushima University,Fukushima-city,Fukushima,Japan Tohoku University,Sendai-city,Miyagi,Japan
国际会议
北京
英文
959-963
2009-10-21（万方平台首次上网日期，不代表论文的发表时间）