Research On Logistics Development Strategy for Own Brand Automobile Manufacturing Enterprise

摘要：

In this paper,on the base of SWOT analysis,whole strategy plan of the enterprise and sustainable development strategy,development strategy model frame of the enterprise logistics of FCC was established,enterprise logistics development strategies which are adjusted to the characteristics of the enterprise itself were put forward combined management experience of advanced enterprises and the enterprise own experience of exploring and applying of lean logistics,.

关键词： SWOT Analysis Development Strategy Model Frame Own Brand Enterprise Logistics Development Strategies

作者: Wang Yuchun Wang Lifang

作者单位: FAW CAR CO.,LTD,Weishan road 4888,High and new technology & development zone,Changchun,Jilin.Province,130012,P.R.China

会议类型: 国际会议

会议名称: 2009 IEEE 16th International Conference on Industrial Engineering and Engineering Management(IEEE第16届工业工程与工程管理国际学术会议)

会议地点: 北京

会议语种:英文

页码: 1129-1135

在线出版日期: 2009-10-21（万方平台首次上网日期，不代表论文的发表时间）