Impact of Strategic Customer Behavior Breadth on Profit in Revenue Management
This paper studies the impact of strategic customer behavior breadth on sellers profit. The paper considers a seller that sells a product over two periods during the selling season with the presence of strategic customers. By solving the rational expectation equilibrium between the seller and the customers,the paper studies the pricing and inventory decision of the seller. Results show that the seller should make their decisions according to the strategic customer behavior breadth. Many factors are involved in determining the turning point of strategic customer behavior breadth,but the seller may resort to high full-price at the beginning of the selling season in most cases.
Newsvendor Model Rational Ezpectation Equilibrium Revenue Management Strategic Customer Behavior Breadth
Daojian Yang Ershi Qi
School of Management,Tianjin University,Tianjin,China
国际会议
北京
英文
1354-1358
2009-10-21（万方平台首次上网日期，不代表论文的发表时间）