Dynamic Alliance Partner Selection and Its Negotiation Strategy Based on Agent and Resources
The rapid development of Internet technology has facilitated formation of cooperation and dynamiC alliance between enterprises. Enterprises have realized that its important and necessary for them to build competitive dynamic alliance which depends largely upon whether the leader enterprise can find the best partner. This paper elaborates the concepts criteria and phases of dynamic alliance partner selection. Then it designs a negotiation strategy based on resources and Agent. Our research provides valuable reference for future studies. It can help enterprise to realize sharing business resources,increase the efficiency of choosing allied partners and enhance the competitive advantage.
Dynamic alliance partner selection agent negotiation strategy
Huamei Sun
Management School,Harbin Institute of Technology,Harbin 150001,P.R.China
国际会议
北京
英文
1492-1495
2009-10-21(万方平台首次上网日期,不代表论文的发表时间)