Research on videophones form based on Kansei Engineering

摘要：

Taking the videophone for example,this study developed a process and method of product form perception based on customer preferences. This study proposed the a process of product form perception evaluation scale which includes 17 appraisal words and 10 representative pictures by questionnaires,multidimensional scaling,and cluster analysis method. Then it established the relationship model between consumer preference and image words using multiple regression analysis and the relationship model between consumer preference and appearance design variables using conjoint analysis. These two models will support videophone product form designers during the design process and can also indicate other products designers with methods of meeting consumers emotional demands.

关键词： Product Image Consumers preferences Optimum design Conjoint Analysis

作者: Fu Guo Lihuan Mu Tian Tian Wenqiang Lin Yong Zhang

作者单位: Department of Management Science and Engineering,School of Business Administration,Northeastern University,Shenyang,China,PRC

会议类型: 国际会议

会议名称: 2009 IEEE 16th International Conference on Industrial Engineering and Engineering Management(IEEE第16届工业工程与工程管理国际学术会议)

会议地点: 北京

会议语种:英文

页码: 1831-1835

在线出版日期: 2009-10-21（万方平台首次上网日期，不代表论文的发表时间）