A Fuzzy Comprehensive Evaluation Approach and Application of Measuring Tourism Destination Service Quality

摘要：

The foreign tourists’satisfaction of tourist destination service quality has an important impact on the tourist destinations competitiveness and market expansion. This study is based on the questionnaire data of the Beijing service quality from foreign tourists of the Beijing’s five largest source countries and uses fuzzy comprehensive evaluation to evaluate. The results show that the British tourists give the highest service quality evaluation. At the same time, the five countries are classified by the cluster analysis methods in favor of the publicity and marketing.

作者: Sun Mengyang Liu Ying Shi Meiyu

作者单位: Tourism Institute , Beijing Union University,Beijing, China Beijing Institute of Technology , Beijing, China Tourism Institute , Beijing Union University, Beijing,China

会议类型: 国际会议

会议名称: 2009 IEEE International Conference on Grey System and Intelligent Services(2009 IEEE灰色系统与服务科学国际会议)

会议地点: 南京

会议语种:英文

页码: 929-933

在线出版日期: 2009-10-20（万方平台首次上网日期，不代表论文的发表时间）