Grey Clustering Statistic, Policyholder’s Risk Attitude and Purchase Decision

摘要：

For life insurance companies, selecting the potential buyers of investment-linked insurance out of the existing policyholders is an effective and economic strategy. We try to use logistic regression model combined with grey clustering statistic to forecast the policyholder’s purchase decision of investment-inked Insurance. Because policyholder of investment-linked insurance bears the investment risk, their risk attitude should have a great impact on their purchase decision of investment-linked insurance. We take general risk attitude and financial risk attitude into account at the same time. Grey clustering statistic offers an alternative to the traditional methods of classification for risk attitude. The accuracy ratio of our model is 79.11%. Finally, we find that financial risk attitude is more relevant for policyholders’ purchase decision than general risk attitude.

作者: Hsu Ker-tah Liu Weiling Yan Tzung-ming

作者单位: Department of International Business, National Taichung University, Taichung, Taiwan Department of General Education, Chienkuo Technology University, Changhua, Taiwan Department of Insurance, Chaoyang University of Technology, Taichung, Taiwan

会议类型: 国际会议

会议名称: 2009 IEEE International Conference on Grey System and Intelligent Services(2009 IEEE灰色系统与服务科学国际会议)

会议地点: 南京

会议语种:英文

页码: 1126-1131

在线出版日期: 2009-10-20（万方平台首次上网日期，不代表论文的发表时间）