Game Analysis on Road Freight Transport Service in China
Currently, price wars between road freight transport enterprises are intense, the road freight transport industry has been developing very slowly in China. Faced the fact that competition within road freight transport industry is getting fierce in China, this essay is based on the perspective of game theory, adopting the Bertrand oligopoly model to analyze the price behavior among road freight transport enterprises. Game theory (pure strategic Nash equilibrium & admixture strategic Nash equilibrium) has been used to analyze the relation between price of transport service and service quality within road freight transport industry. It is pointed out that making different pricing policies due to different service qualities is not only profitable for road freight transport enterprises, but also beneficial to the overall improvement of road freight transport service quality. It is also found out that different road freight transport service prices reflect the positive correlation between road freight transport service price and road freight transport service quality.
Hong Mo
Business School of Guangxi University Nanning, P. R. China 530004
国际会议
2009 IEEE International Conference on Grey System and Intelligent Services(2009 IEEE灰色系统与服务科学国际会议)
南京
英文
1208-1213
2009-10-20（万方平台首次上网日期，不代表论文的发表时间）