Product Pricing Game Model under B2C Market Based on Multi-Agent System

摘要：

What pricing tactics a enterprise adopts is the key to keep its competence. Now, the online auction and reverse auction website are affecting the cost-oriented habit of pricing by the large-scale consumer group. This paper will analyze the influencing factors of B2C e-business product pricing from the views of enterprises and consumers respectively, and establish the pricing game model based on MAS (multi-agent system). At last for the efficiency of B2C e-business market, the paper will make research on the algorithm and working processes of the game between enterprises and consumers. It will provide certain decision-making supports on product pricing for demand-oriented businesses.

作者: Qiuju Yin Yankun Li Lihui Min

作者单位: School of Management and Economic,Beijing Institute of Technology, Beijing, 100081, China

会议类型: 国际会议

会议名称: 2009 IEEE International Conference on Grey System and Intelligent Services(2009 IEEE灰色系统与服务科学国际会议)

会议地点: 南京

会议语种:英文

页码: 1321-1325

在线出版日期: 2009-10-20（万方平台首次上网日期，不代表论文的发表时间）